Marketing that knows
what's in stock.
Optcl connects to your Shopify or WooCommerce store and runs on-brand campaigns across every channel — automatically pausing ads when products run out of stock. Stop burning budget on products you can't sell.
You're running ads. But are you running the right ones?
Every day, e-commerce businesses waste money advertising products that are out of stock, on channels that don't convert, with content that doesn't match their brand. The tools exist — Shopify, Canva, Meta Ads, Google, Klaviyo — but they don't talk to each other. And you're the one filling the gaps.
This isn't a creativity problem. It's a systems problem.
Budget burning on out-of-stock SKUs while best sellers go un-promoted
Content creation eating days of your week
Instagram, Google, email, TikTok — all managed separately, all inconsistent
Your Shopify store and your marketing are completely disconnected
Commerce-connected marketing. Finally.
Optcl connects directly to your Shopify or WooCommerce store. When a product sells out, ads pause automatically. When stock is healthy, campaigns run in your exact brand, across every channel, without you lifting a finger.
From product brief to live omnichannel campaign — in minutes.
The platform your e-commerce store has been missing
Inventory Sync (Shopify & WooCommerce)
Ads auto-pause the moment a product goes out of stock. Every euro works on products you can actually fulfil. No manual monitoring. No wasted spend.
Brand DNA Engine
Your store's visual identity — extracted from your URL once, applied to every campaign forever. Consistent across every channel, every product, every season.
Product Launch Campaigns
Brief Optcl with a product. Get a complete launch campaign — social, display, email, and DOOH — in your brand, ready to deploy across all channels simultaneously.
One-Click Omnichannel
Instagram, Facebook, Google, TikTok, email, and digital screens — one brief, all channels live at once. Eight times more campaigns. Same operational time.
Companion Intelligence
Tells you which products to push, when to run promotions, and which channels are performing — based on your store data and real-time analytics.
Built to solve a €53B problem
Global e-commerce businesses waste over €53 billion annually running ads for out-of-stock products. Optcl's inventory sync eliminates this automatically.
| Result | Source |
|---|---|
| €53B problem solved — ads stop when stock runs out | Market research |
| 90% reduction in campaign creation time | Beta user data |
| 50% lower costs vs. agency + tool stack | Operational analysis |
| +19% uplift in purchase conversion via omnichannel | Retail pilot case study |
I was spending 30 hours a month managing campaigns across four platforms — and still running ads on products we'd sold out of weeks ago. Optcl fixed both problems on day one.
— E-commerce store owner, Germany
Your store works 24/7. Your marketing should too.
Stop patching together tools that don't know your brand or your inventory. Optcl connects everything — and runs it for you.
Backed by NVIDIA Inception · Google Cloud for Startups · KI.NRW certified
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