Direct bookings.
Enhanced guest experiences.
Optcl is the AI marketing platform built for modern hotels and spas. Automate your seasonal offers, spa availability, and guest communications across lobby screens, social media, and local digital billboards — all synchronized from your PMS data.
Hospitality is 24/7. Your marketing shouldn't be a struggle.
Between managing front-desk operations, guest services, and housekeeping — marketing often sits on the back burner. You rely too heavily on OTAs and their high commissions because you lack the time to run consistent direct booking campaigns.
Your spa has empty slots, and your restaurant guests don't know about the evening specials. The challenge is reaching the right guest at the right time, both online and on-site.
High dependency on OTAs (Booking.com/Expedia) and their 15-25% commissions
On-site screens (lobby/spa) show outdated or generic 'stock' content
Last-minute spa availability isn't promoted effectively to current guests
Seasonal staycation packages aren't reaching local audiences on social
Your properties, perfectly in sync.
Enter your website URL. Optcl learns your high-end aesthetic, your luxury tone, and your unique brand positioning. It then generates and synchronizes your marketing across every touchpoint. From a Father's Day wellness package to a last-minute suite upgrade offer: brief it once and it's everywhere.
Lobby screens. Spa totems. Instagram. Local digital billboards. Unified.
Built for Professional Hospitality Marketing
Direct Booking Accelerator
Convert more guests directly on your website. Optcl generates high-intent social campaigns that bypass OTAs, saving you thousands in commissions.
Real-time Spa & Service Sync
Automate promotions for spa openings or restaurant reservations. When you have availability, Optcl can instantly update the lobby screens and social stories.
Multilingual Guest Communication
Instantly translate and tailor campaigns for international guests. Speak to your audience in their language across all digital touchpoints.
Digital Signage Orchestration
Transform your hotel screens into dynamic revenue drivers. Sync in-room TV promotions with lobby totems and your social feed automatically.
Seasonal Revenue Engine
Plan your entire year of holiday and event marketing in one sitting. Optcl builds the assets for every channel, ensuring you never miss a revenue window.
Hotels & Spas driving more direct revenue
| Result | Source |
|---|---|
| +22% direct booking increase | Boutique Hotel pilot participant |
| 15% higher Spa attachment rate | Digital Signage sync test |
| 85% reduction in content creation time | Beta user data |
| €12k saved in OTA commissions p.a. | Small hotel ROI analysis |
Optcl finally bridged the gap between our online marketing and our on-site guest experience. The automated lobby screen updates have significantly increased our spa bookings.
— Marketing Director, Luxury Alpine Resort
Redefine your guest acquisition.
Focus on the stay. We'll handle the discovery.
Backed by NVIDIA Inception · Google Cloud for Startups · KI.NRW certified
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