Your store is open.
Your marketing should be too.
Optcl is the AI marketing platform built for retail businesses. Create on-brand campaigns, run in-store digital screens, and publish to every channel — all from one place. No agency. No tool stack. No stress.
Sound familiar?
You didn't open a retail business to become a marketer. But here you are — rebuilding your brand brief in ChatGPT for the fifth time this week, resizing the same image for four platforms, and posting on Instagram while your in-store screens show last season's promotion.
The bigger brands have agencies, in-house teams, and budgets you can't match. You have a business to run.
Your social posts look different from your in-store signage
Promotions go live late — or not at all
You're running ads on products that are already sold out
You've tried agencies. The cost didn't justify the results.
One platform. Every channel. Your brand — always.
Enter your website URL. Optcl reads your brand colours, tone, style, and positioning in seconds — and never forgets them. From that Brand DNA, it creates production-ready campaign assets for social, Google, digital billboards, and in-store screens.
You brief once. Everything goes live simultaneously. In minutes.
Built for how retail businesses actually work
Brand DNA Engine
Enter your URL once. Optcl extracts your full visual identity, tone, and positioning — and applies it to every asset, every time. No re-briefing. No inconsistency.
In-Store Screen Campaigns (DOOH)
Promote today's offers on your in-store screens and your social channels at the same time. No design agency. No minimum spend. Book local digital screens in clicks.
Inventory-Connected Advertising
Connect your Shopify or WooCommerce store. Ads auto-pause when products go out of stock — protecting every euro of your budget automatically.
One-Click Omnichannel Publishing
Create once. Deploy to Instagram, Facebook, Google, in-store screens, and more — simultaneously. Eight times more campaigns, same amount of time.
Companion Intelligence
Not sure what to promote, when, or where? Optcl tells you — based on your brand, your audience, and real-time performance data.
Real results from retail businesses
| Result | Source |
|---|---|
| +19% impulse purchase uplift | Retail omnichannel pilot case study |
| 90% reduction in marketing time | Beta user feedback |
| 50% lower costs vs. agency + tool stack | Tool stack consolidation analysis |
| From 5+ tools → 1 platform | Direct customer feedback |
I used to spend 20 hours a month just keeping our channels consistent. Now it runs itself.
— Retail business owner, NRW
Your store works hard. Your marketing should too.
Stop spending hours on tools that don't know your brand. Optcl learns it once — and runs your marketing from there.
Trusted by SME retailers across Germany. Backed by NVIDIA Inception, Google Cloud for Startups, and KI.NRW.
Find Your Perfect Plan
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Let's find your perfect omnichannel solution. What describes you best?
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